Packaging Preferences for Safety and Sustainability – Coronavirus (COVID-19) Consumer Survey Insights
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"Packaging Preferences for Safety and Sustainability – Coronavirus (COVID-19) Consumer Survey Insights" identifies consumer reactions to packaging as lockdowns ease amid the COVID-19 pandemic.
Sustainable packaging has been popular with consumers for many years. However, the COVID-19 pandemic has boosted immediate desires for access to quickly produced convenient materials. Whilst sustainability remains a long-term objective, manufacturers and brands have increased the use of single-use packaging to assuage consumer concerns and aid convenience. Brands will need to devise longer-term compromises to packaging that meet demand for both sustainability and hygiene.
Scope
– Panic buying and stockpiling has led to immediate demand for single-use packaging, as retailers focus on rapid stock replenishment.
– Consumers in developing nations are most likely to regard secure and tamper-proof packaging as a top priority.
– Compared to the global average, Indian consumers are more than twice as likely to make plastic-free packaging their top priority
Reasons to Buy
– Understand the relevant consumer trends and attitudes that drive changes in packaging.
– Gain a broader understanding of the fast-moving consumer goods industry by gaining insights from within and outside your sector.
– Identify how countries have differing attitudes and concerns towards packaging.
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